LinkedIn, as some have put it, looks more like the Facebook UI. Recent Updates to LinkedInīoth LinkedIn and Sales Navigator have undergone updates. Finally, I’ll walk you through a couple of social selling “Wow” scenarios that illustrate how Sales Navigator can be a powerful social selling tool. I’ll show you the experience, tell you what's changed, show you how to use the new features, and show you examples of what we consider the killer features.
In this article, I’ll compare Sales Navigator to regular LinkedIn. Moreover, LinkedIn has added some nice features to the tool, which make it easier to use, and the platform's B2B data more accessible.
Since we first published this article LinkedIn and Sales Navigator have gone through major user interface changes, and some features that were available in both the free and premium versions are now only available in Sales Navigator. Lots of articles explained that the tool was “worth it, if you had the right process.” That really didn't answer the questions about the value, or what it takes to get the most out of it. We wrote the first version of this article in 2015, because, our clients didn't understand the value of Sales Navigator compared to the free and premium versions of LinkedIn. You can still do social selling with both the free and premium versions of LinkedIn, and many people do. It’s a different subscription and experience than LinkedIn that’s designed specifically for social selling giving salespeople access to LinkedIn’s mountain of B2B data. LinkedIn Sales Navigator is LinkedIn’s sales tool. This post was updated in May of 2107 to address changes in UI and features in both LinkedIn and Sales Navigator.
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